Areas of Expertise

areas of expertise

Advanced Solutions to
Build Your Winning
Media Strategy

Our solutions for

Taking the measure of media to evaluate your reputation, your consumers’ behaviour, and your competitors’ strategies can be a complex business. Yet despite the rapid rise of new technologies, channels and markets, we are making media monitoring much easier for you. Our comprehensive array of technical skills, deep knowledge and long experience now operate in synergy as the Kantar Media House of Expertise.

This means we can help you understand and strategize your media story in the precise fields that interest you, and support you in opening up new business insights. And we can claim to be truly global. With a presence in over 60 countries, we track millions of brands, and analyse consumer behaviour across hundreds of products in different categories. Just click on any of six key areas of expertise to find out what we can do for you!