News & Views
January 21st 2013

2012 Crisis Management in the Microblog Era

2012 Crisis Management in the Microblog Era

CIC, a Kantar Media company, and Ogilvy Public Relations China have teamed up again to jointly launch the white paper titled “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 - concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective at controlling it, shortening its duration and lowering the overall level of negative buzz. The report also ranks China’s top 10 crises in the public credibility, personal and brand categories in 2012.


Download the white paper here

June 23rd 2014

Kantar Media reports U.S. Advertising Expenditures increased 5.7% in Q1 2014, aided by Winter Olympics

October 16th 2014

Health and fitness wearable tech market set to double to 13.1m users in 2015