CIC, a Kantar Media company, and Ogilvy Public Relations China have teamed up again to jointly launch the white paper titled “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 - concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective at controlling it, shortening its duration and lowering the overall level of negative buzz. The report also ranks China’s top 10 crises in the public credibility, personal and brand categories in 2012.


Download the white paper here