News & Views
October 30th 2012

CHANGE IS ON THE MENU

CHANGE IS ON THE MENU

The Push for Health and Its Impact on QSR (Quick Service Restaurant) Ad Strategy.

As the focus on obesity grows, this white paper explores how the attention on health has influenced messaging and strategies in the $ 1.7 billion QSR advertising sector.


 

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July 15th 2014

Kantar Media launches TGI Standard Audiences to enhance programmatic targeting for digital planners and buyers