News & Views
January 10th 2013

Kantar Media reports Free Standing Insert (FSI) Coupon use for new CPG product introductions grew 23% in 2012

Kantar Media reports Free Standing Insert (FSI) Coupon use for new CPG product introductions grew 23% in 2012

Return to promotion of new products through FSI coupons leads to more than 274 billion coupons being distributed last year.

Download file

September 12th 2014

SPECIFIC MEDIA ADDS KANTAR MEDIA DATA TO TV AUDIENCE SEGMENTS (TVAS) TARGETING

October 16th 2014

Private Marketplace Inventory from Rubicon Project Now Available in SRDS.com