facebook twitter January 10th 2013 Kantar Media reports Free Standing Insert (FSI) Coupon use for new CPG product introductions grew 23% in 2012 Return to promotion of new products through FSI coupons leads to more than 274 billion coupons being distributed last year. Download file
facebook twitter June 19th 2012 Kantar Media reports U.S. advertising expenditures increased 2.6 percent in the first quarter of 2012 Total advertising expenditures in the first quarter of 2012 increased 2.6 percent from a year ago and finished the period at $32.9 billion, according to data released today by Kantar Media. Download file