News & Views
January 10th 2013

Kantar Media reports Free Standing Insert (FSI) Coupon use for new CPG product introductions grew 23% in 2012

Kantar Media reports Free Standing Insert (FSI) Coupon use for new CPG product introductions grew 23% in 2012

Return to promotion of new products through FSI coupons leads to more than 274 billion coupons being distributed last year.

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