News & Views
January 22nd 2013

Kantar Media reports Super Bowl spending reached $1.85 billion over the past ten years

Kantar Media reports Super Bowl spending reached $1.85 billion over the past ten years

Among football fans, the interest surrounding Super Bowl XLVII on February 3 is centered on which team will triumph on the playing field. But for the advertising industry, interest is instead focused on the TV commercials that will appear during the game and which marketers will score or fumble on advertising’s biggest stage.

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July 08th 2014

Kantar Media reports Free-Standing Insert (FSI) coupon activity increased 3.4 percent during the first six months of 2014