News & Views
November 05th 2012

MANAGING YOUR BRAND – THE SUPERBOOTS STORY BY KANTAR MEDIA

MANAGING YOUR BRAND – THE SUPERBOOTS STORY BY KANTAR MEDIA

This video describes Kantar Media’s monitoring and evaluations capabilities, by telling the story of a fictional football boots company who are faced with a public relation crisis.


See the video

October 09th 2014

Kantar Media merges US RPD business into Rentrak to create single major supplier of TV measurement for the US market