News & Views
November 08th 2012

MEC and CIC reveal 2013 consumption trends in China

MEC and CIC reveal 2013 consumption trends in China

New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. The goal of the Consumption Trends China series of reports has always been to provide direction and be a springboard to inspire marketers to come up with new business models, products/ services and experiences to meet the needs of the evolving consumers.


Read more on CIC website

June 27th 2014

MAJORITY OF UNDER 45s NOW OWN A TABLET AS IT BECOMES THE GO-TO PORTABLE DEVICE FOR TV CATCH UP, YOUTUBE AND GAMING

July 03rd 2014

Campaign Strategy Targeted Victory Partners With Kantar Media CMAG To Create A More Holistic