News & Views
November 08th 2012

MEC and CIC reveal 2013 consumption trends in China

MEC and CIC reveal 2013 consumption trends in China

New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. The goal of the Consumption Trends China series of reports has always been to provide direction and be a springboard to inspire marketers to come up with new business models, products/ services and experiences to meet the needs of the evolving consumers.


Read more on CIC website

September 25th 2014

KANTAR MEDIA STUDY CONFIRMS LINK BETWEEN TWITTER ACTIVITY AND TV VIEWING

July 15th 2014

Kantar Media launches TGI Standard Audiences to enhance programmatic targeting for digital planners and buyers