facebook twitter September 04th 2012 From Social Media to Social Business A CIC Social Business White Paper dedicated to the field of Social Media research in China: ‘From Social Media to Social Business - Topic 2 : Social innovation of Market Research’. It's been over a year since we introduced the concept of social business to China and we are pleased to see that "From Social Media to Social Business" has grown beyond the conceptual level. Ever more enterprises are actively engaging in social business, exploring, experimenting and exercising their social business muscles, just as we expected. From Social Media to Social Business Topic 2_EN Download file
facebook twitter June 21st 2012 Kantar Media launches groundbreaking new study giving marketers, agencies and media owners far greater insight into online consumer audiences: TGI Clickstream Kantar Media TGI today launches TGI Clickstream, a major new study enabling brands and complex consumer targets to be analysed for the first time against actual online consumer behaviour. Similarly, with TGI Clickstream, online audiences can now be understood in context well beyond their online behaviour. Download file
facebook twitter February 21st 2013 Kantar Media and SecondSync announce strategic data partnership Download file