News & Views
December 05th 2013

Walmart Gets More For Its Money This Black Friday

Walmart Gets More For Its Money This Black Friday

Retailers spent millions on advertising in the run-up to this year’s Black Friday sales events, hoping to get shoppers to visit them first on the big holiday weekend. Who were the winners and losers in this slugfest? Which major retailers got a strong return for their advertising investment in the form of customer traffic and which ones lagged the pack?

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