A full range of innovative services.

The world of media is growing larger and more complex. A broadening range of media are becoming increasingly interconnected. This has resulted in major economic, social and behavioral changes. Only a truly global approach can grasp this complexity and transmute it into value. This is our driving principle. Which is why we offer the only comprehensive range of skills of its kind on the market. Closely interwoven and fully complementary:

  • - 4 key industries: Kantar Media Intelligence, Kantar Media Audiences, Kantar Media TGI & Custom
  • - 3 Kantar Media companies: Compete, Cymfony and SRDS
  • - 4 specialized solutions: CMAG, KantarSport, Mars, Marx

Intelligence
Our goal: to enable you to be more efficient, more agile and more convincing

Compete
We enable you to empower your online marketing

Cymfony
Social media research solutions that deliver rich market intelligence

Audiences
We help you get closer to your audiences

TGI
The measure of understanding

SRDS
Media Rates and planning data for powerful integrated marketing

Custom
Boost your efficiency with our unrivalled custom research solutions

CMAG
Measuring the political market place

KantarSport
More effective sports sponsorship

Mars
A respondent rich consumer database for OTC/DTC marketers

Marx
Marketing information in motion