KantarSport is the world’s leading specialist sports and entertainment research company. With over 15 years’ experience KantarSport delivers actionable insights to over 250 sporting federations, rights holders, clubs/teams, venues, broadcasters and sponsors globally; helping them make more informed decisions about how sport and entertainment can impact on consumer behaviour in order to grow their businesses.

KantarSport brings resources and expertise from across the Kantar group to create market leading monitoring, evaluation and market research techniques. This unique and cost-efficient access to proven research models, data and tools from other parts of our group delivers insights that better inform strategic decisions.

Specialisms that help clients optimise their Sponsorship ROI include:

• Exposure monitoring and evaluation
• Global audience collation and analysis
• Syndicated tracking studies into awareness and consumer usage and attitudes (see Sportscope in “Our products”)
• In depth market research studies
• Reputation management
• Sport equity and brand/Sport “fit” analysis
• Market sizing, analysis and intelligence
• Spectator surveys and stakeholder feedback to prioritise budgets
• ROI evidence based on sales data