Kantar Media Target Group Index (TGI) is the world’s leading provider of single source marketing and media surveys.

Established over 40 years ago, it is a key resource for communications agencies, media owners and brand owners in more than 60 markets worldwide.

THEY USE IT TO:

• Accurately describe characteristics of target groups of consumers
• Highlight opportunities for building existing brands and developing new brands
• Identify potential strategies to communicate with target audiences
• Develop more efficient marketing strategies and advertising campaigns

TGI surveys measure consumer usage habits, lifestyles, media exposure and attitudes, providing insight that is:

• Actionable
• Independent
• Representative
• High quality & dynamic
• Single source (all data collected on a single questionnaire)

For more on TGI, visit our website: www.tgisurveys.com