Ad Impact™ delivers a complete view of advertising effectiveness and return on advertising investments, with analysis to guide future media strategies.

Ad Impact uses Compete's unrivalled panel and proven methods to quantify the lift achieved by online internet advertising. Marketers and advertising agencies can pair Ad Impact with their own media budget data to calculate campaign ROI and discover winning strategies.

Features:

• Exposed-Control Measurement: Ad Impact analyses online behaviour of consumers after ad exposure compared to a control.
• Actionable Metrics: measure a campaign's impact on viewthrough to brand properties.
• Measurement of Offline Sales Impact with Ad Impact / SG: Compete has partnered with Kantar Reatail to measure the impact of online advertising at the checkout counter.
• Supported by industry experts: All data and analysis are presented in concise, easy-to-read, and easy-to-share formats.