DIRECTView™ captures Return Path Data (RPD) clickstream directly from DIRECTV’s digital TV set-top boxes in the U.S. to provide transparent and accurate TV audience analytics that truly reflect the programming, advertising and interactive services consumed by viewers.

Benefits for TV networks:

• Implement the best programming and promotional strategies based on second-by-second audience behavior patterns.
• Maximize advertising sales opportunities: improve your sales team’s prospecting and accountability with current clients.
• DIRECTView provides stable, consistent ratings for previously unreported networks for small, digital and HD networks.

Benefits for agencies and advertisers:

• Develop cost-effective media buying/planning strategies — Measure your advertising campaign’s effectiveness and Return on Investment (ROI) based on second-by-second commercial ratings and DVR playback viewing patterns.
• Integrate DIRECTView with third-party or proprietary databases to allow for customized reports on viewing behavior.
• Create your own custom metrics — set your own retention metrics to evaluate commercial avoidance, creative wear-out levels and audience flow.

Features:

• 100,000 national DIRECTV households projectable to 17 million households
• 350+ channels
• Live and time-shifted viewing
• Second-by-second commercial ratings
• Top market breakouts