An in depth study of take-up and usage of digital devices and media

futurePROOF is focused on adults and young people in Great Britain. Released annually, it provides a comprehensive snapshot of technology ownership and usage of digital media.

futurePROOF evaluates emerging digital platforms, identifying their likely growth and how they might be affected by triggers and barriers.

Why choose futurePROOF?
Exploratory
It informs predictions of digital usage and trends amongst audiences.
Driver
It can boost sales arguments (futurePROOF is fully linked to TGI)
Enhancer
It enhances digital business strategy.