There is a growing global demand for a deeper understanding of audiences.

That's why InfoSys is now used in 29 countries by nearly 400 TV stations, 200 advertising agencies and media buyers and more than 8,000 other users, including advertisers. With the launch of InfoSys+, a multimillion dollar investment to further enhance the usability, speed and flexibility of InfoSys, it has never been easier to get closer to your audiences.

The key to the popularity of InfoSys is its flexibility and ease of use. It allows users to create customised reports using 'drag and drop' techniques.

There are simple to use yet enable complex demographic sets to be created based on viewing habits, mixed timeband dayparts and many other variables.

Data can be made to reveal its secrets minute by minute - or even down to the second where data is available - with ratings, share, reach and frequency all made easy to analyse, digest and share.

Crucially, this can be achieved in seconds rather than hours.

In short, no tool is more powerful than InfoSys+ when it comes to understanding your audiences.