Kantar companies (TNS and Millward Brown) provide industry readership currencies in 25 countries around the world - including the Baltic states, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Norway, Poland, Spain, UK and Vietnam, as well the two largest surveys in the world, in Russia and China. We conduct over 600,000 industry readership interviews a year, covering more than 5,500 print brands - including their sections and websites.

We have a long readership heritage in many of these countries; but we look to the future too, as we are at the forefront of innovation in readership research design. We invest in new and effective methodologies and ensure that we stay ahead of developments in the publishing world. We are, instrumental in building understanding of the way newspapers and magazines are read and appreciated, and the way print advertising works.