A rapid revolution in audience measurement

In the age of digital multi-channel television and fragmented media consumption, it is crucial to measure the changing media habits of audiences and to provide powerful business insights.

We revolutionised audience measurement in the 80’s with the “Peoplemeter”. Now, to help us track an entirely new audience, we have developed a new system to evaluate today’s digital generation.

RaPiDview is a revolutionary approach that uses data gathered from digital Set Top Boxes (STB) to provide accurate viewing and advertising measurement on TV platforms. This data ultimately helps TV operators and advertisers make better and more informed business decisions.

Why choose RaPiDview?
Reliable
High quality data, based on a close relationship with TV operators.
Valuable
Clear business insights into how subscribers consume TV operators' services.

Multi-channel
All types of digital viewing activity captured: measuring and reporting all channels including HD, timeshift viewing and interactive usage.
Accurate
Significant value in many areas, such as: consumer marketing, programming insights, advertising sales, customer services, commercial agreement opportunities, new service opportunities.
Global
We can operate a RaPiDView service anywhere in the world, guaranteeing a truly global offering.