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TGI survey
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A continuous survey of consumer usage habits, lifestyle and media exposure
TGI (Target Group Index) is the world's leading provider of single source marketing and media surveys.
The main adult TGI survey has been carried out in Great Britain since 1969. It now exists in over 60 markets worldwide. Brand owners, agencies and media owner companies use its rich and reliable data.
There are also a number of prominent niche TGI studies: youth, upmarket, small business, mobile and internet-specific surveys (in Great Britain)… As well as a harmonised western European study encompassing several countries.
Why choose TGI survey?
Reliable
To accurately describe the characteristics of target groups of consumers.
To accurately describe the characteristics of target groups of consumers.
Valuable
To highlight opportunities for building existing brands and developing new brands.
To highlight opportunities for building existing brands and developing new brands.
Rich
To identify potential strategies to communicate with target audiences.
To identify potential strategies to communicate with target audiences.
Efficient
To develop more efficient marketing strategies and advertising campaigns.
To develop more efficient marketing strategies and advertising campaigns.
