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XPert+
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Sharp planning for effective TV campaigns
XPert+ is the leading strategic planning tool used with the relevant television audience measurement data to plan and analyse TV campaigns.
It is used in 30+ global markets by media agencies and broadcasters to gain insights into the multiple commercial choices available, including commercials, sponsorship and programme promotions.
XPert+ allows you to evaluate and compare alternative channel, daypart or programme solutions in order to achieve the most cost effective commercial proposition for clients and their target market.
Why choose XPert+?
Focused
Increase the efficiency of TV planning and buying, given the campaign objectives and constraints.
Increase the efficiency of TV planning and buying, given the campaign objectives and constraints.
Relevant
Make more informed decisions by seeing the instant impact of alternative channel and daypart selections.
Make more informed decisions by seeing the instant impact of alternative channel and daypart selections.
Insightful
Gain a deeper understanding of multiple commercial choices.
Gain a deeper understanding of multiple commercial choices.
Competitive
Evaluate complex targets and gain a competitive edge.
Evaluate complex targets and gain a competitive edge.
Flexible
Plan on either historical data or a hypothetical scenario.
Plan on either historical data or a hypothetical scenario.
