Youth TGI is a key marketing data source of 7-19 year old in the United Kingdom. Launched in 1993 and released every six months with a representative sample of 6,000 respondents, it is used by brand owner, agency and media owner companies to:

- Understand and define young target groups.
- Identify significant changes as children grow older.
- Tap into markets where pester power is prominent.
- Determine the best forms of communication for lucrative youth markets, while ensuring that the tone is right.
- Uncover trends in youth culture that may influence the adult markets for the future.