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Audience Research

Taking the true measure of your media audiences


If you want credible, high-quality and securely-measured data about your audiences, you probably need us. We are universally known as the industry standard in measuring audiences, having pioneered the field for over 30 years. We cover every media, and work worldwide across multiple cultures and markets to produce some of the largest single-source surveys.
And we bring the qualitative insight to quantitative data that helps you transform deeper understanding into strategic decision-making. Custom solutions are one of our strengths, enabling you to fine-tune your targets and adapt your measurements to specific segments.
And once you’ve understood your audience, we can help you optimize your next ad campaign or policy statement.

Associated Products

  • Compete
    Beat the competition by understanding your place in the market
  • DIRECTViewTM TV audience measurement and data management
  • Evaliant Identify your competitor’s web advertising strategy
  • InfoSys+ Analytics on audiences and viewing habits
  • RapidView
    TV audience measurement and data management
  • Stradegy At-a-glance 24/7 overview of the competition
  • XPert+ Plan more effective TV campaigns