Advertisers, media owners and agencies ask themselves three questions: Who are my consumers? How do they consume? And why do they do it that way? We’ve been coming up with answers to these for years, across 18 consumer sectors and 400 or so product categories.
We’ve mastered the art of surveying how consumers behave through hundreds of thousands of interviews and questionnaires. And we have developed a holistic approach to consumption that embraces not just purchasing data but consumer attitudes and lifestyles too. And we can customise all of our solutions to provide greater granularity to specific analyses.
This mix offers far more insight into what makes consumers tick, and a deeper strategic understanding of the buzz around brands, products and people.