Everyone wants to know what’s going on in social media. As yet there is no shared currency for measuring these media with any depth of focus. But we can provide vital guidance about how to deliver optimal messages to clients or listen intelligently to online reputations.
As the largest online news monitoring provider in Europe, we have developed power techniques for mapping this universe. These go well beyond identifying sentiment with keywords.
We map the whole social media landscape, measure community engagement, evaluate brand reputations and derive strategic insights from the results for our clients.