Digitally distributed coupons outpaced print FSI coupons in food unit incentives in 2013

An analysis by Kantar Media’s Marx found that digital coupons distributed in 2013 on key websites (including Load to Card and Print at Home coupon types) delivered higher incentives per unit in all five CPG (consumer packaged goods) food areas compared to Print FSI (Free Standing Inserts) coupons distributed in Sunday newspapers. (Face Value Per Unit, as calculated by Marx, is the the face value of the coupon divided by the number of units required to use it.)

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