Kantar Media and comScore announce cross-platform services in Latin America
Kantar Media and comScore have announced the latest development in their global strategic alliance. In addition to successful partnership activity already conducted in Spain, Netherlands and the Czech Republic, a series of cross-platform solutions will soon be unveiled in Latin America.
TGI Clickstream will be launched in Brazil later this year, enhancing clients’ consumer targeting and digital media planning capabilities. Subsequent launches in 2017 include Colombia, Argentina, Peru and Chile. The service will combine best-in-class TGI survey data from Kantar Media and MMX™ digital measurement data from comScore. TGI Clicksteam is already available in UK, France and Turkey.
As advertising spend on integrated media campaigns increases, there is a growing demand to deliver solutions that meet the industry’s needs.” commented Andy Brown, CEO & Chairman of Kantar Media. “The deep experience of our team combined with the rich digital assets of comScore and our shared commitment to drive innovation and growth in the region will deliver faster solutions to our clients.”
Serge Matta, CEO of comScore, added, “comScore remains committed to accelerating the creation of new cross-platform services for the industry, and the response to our global partnership and the progress made has already been extremely positive. Kantar Media’s recognised position as the provider of media research currencies in the region, combined with our rich digital assets and expertise will ensure cross-platform measurement becomes a reality in Latin America.”
Since February 2015, comScore and Kantar have brought together their complementary expertise in technology, data assets and consumer panels to develop world-class solutions in cross-media audience and campaign measurement, brand measurement and sales effect. With a number of joint offerings already launched and several more in the pipeline, the two companies are intent on creating for their clients a new standard in measuring audiences, brand strength and campaign ROI across multiple platforms.
TGI surveys enable advertisers, agencies and media owners to identify and target their key audiences by measuring consumer media consumption, brand usage and attitudes.
comScore MMX™ measures person-level digital media usage helping publishers to better demonstrate the value of their media, while enabling agencies and advertisers to better plan digital campaigns to reach target audiences.
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
comScore (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement.
For more information on comScore, please visit www.comscore.com