Kantar Media & VINEX launch new planning currency for internet audience ratings

Single source online panel goes live delivering a complete picture of audiences’ online consumption across websites and apps to fuel TV & Internet currencies in the Netherlands.

Amsterdam & London, 4 November 2016 Kantar Media and VINEX, the industry group of Netherlands online publishers, have delivered a new panel for internet audience measurement. The service replaces the previous internet measurement contract operated by GfK.

“The Dutch media industry demands a new standard for measurement of all media consumed on the internet.” commented Richard Asquith, Global CEO of Audience Intelligence at Kantar Media. “Our unrivalled experience in designing and operating hybrid measurement services is manifested in this latest milestone. Working in collaboration with comScore we are delighted to have delivered a superior panel which will provide both internet ratings for VINEX and the next phase of SKO’s blueprint for Total TV & Video rating by the end of this year.”

The panel of 5,000 individuals uses technology from comScore and Kantar Media to measure online behaviour on browsers and apps across all devices (tablets, smartphones and PC’s). The panel (Project NOBO ) is the result of an alliance formed last year between VINEX and SKO, the TV & Video ratings body in the Netherlands.

 The new panel includes all internet traffic and page content from participating publishers. Other sites will be added in early 2017 including Facebook, Google, Netflix and YouTube resulting in a complete view of all audience behaviour online across media. 

“Today’s announcement heralds a new standard for internet ratings.” commented Bas de Vos, Managing Director of NOBO (a.i.) & SKO. “The alliance between these two bodies, realised through the NOBO project, will enable agencies, brands and media owners to manage media investment across TV and internet properties.”

The announcement was made during the closing day of the asi TV Symposium, where presentations from industry bodies in Denmark and Norway shared roadmaps for contracts awarded to Kantar Media in recent months to deliver Total TV ratings. These papers followed a presentation from SKO & VINEX outlining the new service.

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