Kantar Media bolsters presence in emerging markets

Kantar Media has appointed Mansoor Khan to the new role of Director of MENA and South Asia, Kantar Media Audiences, to bolster its presence in these key emerging markets.  The company is already active in the region, with operations in the UAE, Egypt, Turkey and technology licensing arrangements in several territories in southern Asia.

With more than 23 years of experience, Mansoor is a veteran of the television audience research and measurement business. In his new regional role he will lead business development activities to increase the company’s footprint in this rapidly-developing part of the world.  Currently Director of International Developments at Kantar Media Audiences, Khan has played an instrumental role in securing and launching the company’s TV audience measurement services in more than 14 countries across Europe, the Middle East, South Asia, Far East Asia and China.

“We see huge potential in this region across all areas of media which means putting in place credible electronic measurement techniques to underpin trading currencies,” explains Keld Nielsen, Global Commercial Director, Kantar Media Audiences.  “In appointing Mansoor to this key role to develop our local presence, the industry will also benefit from his considerable skills and experience.”

Commenting on his new role Mansoor says: “I am looking forward to working with clients and the wider industry in such a dynamic and media-driven area of the world.   Promoting the importance of understanding and measuring the connected consumer, across all media, continues to be at the forefront of our mission in this region and further afield. I welcome the opportunity.”

The new role is effective from 1 October 2013, and Khan will relocate from London to the region.