Kantar Media CIC will share indepth study on Weibo and WeChat

Global research leader Kantar will hold a media roundtable in Beijing on February 3 rd 2015, where the ‘Kantar China Social Media Impact Report 2015’ will be unveiled. Kantar would like to share the latest trends in Chinese social media based on the findings of professional surveys. Kantar Media CIC, China’s leading social business intelligence provider, will be joining this meeting by contributing its advanced analysis technology and ability on social media, especially on Weibo and WeChat, to the organization. 

It is the second consecutive year that Kantar has released the ‘Kantar China Social Media Impact Report 2015’, which is a professional report that analyses the way social media influences Chinese lives. The report employs a large sample continuous tracking survey, Weibo big data semantic analysis, WeChat official accounts big data analysis, and a real-ID-based online polling platform. 

Covering 60 cities with a sample of nearly 66,000 people, while analysing nearly 2 million Weibo posts and tracking over 700 million reading behaviours on WeChat official accounts, the report presents a detailed picture of Chinese social media consumption, behaviour, and values. The report, again, invites social media users to self-assess and rate the influence that social media has on them, such as Weibo and WeChat, to track the way that they feel social media has changed in the past 2 years.

Through multi-faceted data analysis, the report also takes a look into how brands should interact with consumers on rapidly changing social media platforms. CIC will be dedicated to providing Weibo and WeChat analysis, based on its unique NLP (Nature Language Process) and Text Mining technology, to reinforce Kantar’s ability on analysing social media. 

By studying Weibo hot topics as well as WeChat content and engagement, we will continue bringing our professional value to the Kantar media roundtable. A number of senior executives from Kantar and its operating companies in China, including Kantar Media CIC, will attend the media roundtable to present the report and answer any of the media’s questions. 

About Kantar 

Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of professional and accurate market insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. In China, Kantar employs nearly 1,500 professional researchers covering Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and Fuzhou. The company aims to help its global customers launch businesses in China and to support Chinese enterprises as they expand globally. 

About Kantar China Insights 

Kantar China Insights (www.cn.kantar.com) showcases all the latest data on China held by Kantar and its subsidiary companies. It offers journalists an instantly accessible free database of deep statistics and expert commentary on business, tech and consumer issues. 

About Kantar Media CIC 

Kantar Media CIC is China's leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized research, consulting services, syndicated reports, and industry trend watches, rich in actionable insight. Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world. In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. 

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