Kantar Media names Allister Nixon Chief Operating Officer for Audience measurement business
Reporting into Kantar Media Audiences Global CEO, this new appointment will ensure an increased level of management focus to the expanded activities of the business, following its rapid growth and geographical expansion over the last four years.
In this new role, Allister willl focus on maintaining and enhancing levels of high performance on Kantar Media's metered measurement services, whilst acclerating the implementation and cross-fertilisation of new technologies such as Return Path data and Internet Audience measurement across the business's global footprint. This will be of critical importance given the rapid change of the audience landscape.
Specifically, Allister will take on direct responsibility for Kantar Media Audiences' regional operations, including the business's most recent successes in the UK, Turkey, Romania and UAE.
Commenting on the appointment, Richard Marks, Global CEO, Kantar Media Audiences said, "This new role has become essential due to the significant growth in our business in the last few years, growth in which Allister has played a key role as CFO, so I am delighted he will be taking on this new challenge.
"The Chief Operating officer role will be central to our commitment to invest in the future, whilst delivering in the present. I am pleased that we will continue to benefit greatly from Allister's considerable skills and enthusiasm, together with the knowledge of the wider business that he will bring."
Allister Nixon, who has been with the business (formerly TNS) since 2003, most recently as Chief Finance Officer for Kantar Media Audiences, commented: "I am delighted to be taking on this role within Kantar Media. This is a business I am passionate about. I firmly believe that our continued success will be driven by our ability to harness our major assets: our people, technology and long-term strategy. I welcome the opportunity to play a key role in shaping the future of the business".