Kantar Media unveils the first official Twitter TV ratings in Spain
Kantar Media, a world leader in audience measurement, has launched the official Twitter metric for measuring Twitter TV audience engagement in Spain – the Kantar Twitter TV Ratings.
Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools became available in Spain at the beginning of December. This closely follows the launch of the UK Kantar Twitter TV Ratings in October this year.
The new tool, bringing together geofiltered Spanish Twitter data with the audience research expertise of Kantar Media, enables broadcasters, media agencies and advertisers to track exactly how Twitter amplifies the power of television.
In April 2014, Kantar Media acquired The Data Republic, based in Barcelona, who are responsible for overseeing the development and deployment of Kantar Twitter TV Ratings across the world.
The launch of the Spanish Kantar Twitter TV Ratings coincides with the latest enhancements in Instar Social, Kantar Media’s social TV platform in both the UK & Spain, with additional features including a brand affinity module.
Alberto De Pablo, Regional Director, Kantar Media Audiences said “The launch of the official Twitter TV metric system in Spain gives the broadcast industry official insight for social TV engagement to complement the TV audience measurement currency. Using the Kantar Twitter TV Ratings, broadcasters, planners and advertisers will have a standard system in the market to appreciate better the relation between TV and Twitter.”.