Israeli audience research board extends Kantar Media contract

Kantar Media, a world leader in audience measurement has signed an agreement to continue operating the National Television Audience Measurement service in Israel. This prestigious contract, announced by the Israeli Audience Research Board (IARB), extends Kantar’s television measurement provision in the market until 2019. Kantar Media has been delivering the official TV ratings service continuously to IARB and its members since 1998.

Forming part of its long term partnership with IARB, Kantar Media has committed to increase the panel size by a further 20% to 700 households. The enlarged panel, commissioned by IARB, will deliver even greater insight into viewing habits across all measured channels whilst providing more detail on niche programme audiences in the market.

“We are delighted to continue working with IARB and its members” commented Richard Asquith, Global CEO, Kantar Media Audiences. “Since the service went live in 1998, we have continuously delivered high quality data on the viewing habits in Israel. The transformation taking place in TV across the world presents exciting opportunities for audience measurement. We are confident that the advanced and hybrid techniques that we are developing will meet the needs of Israel's TV industry in the future whilst maintaining the ratings service to the highest international standards.”

Samuel Shem-Tov, Managing Director of IARB commented “We have been working with Kantar Media since IARB was founded twenty years ago and are delighted to re-appoint the agency as our measurement provider. IARB and its members remain committed to providing the most robust, transparent audience measurement currency, whilst also keeping pace with new measurement solutions as viewers continue to extend their viewing behaviour. We believe that Kantar Media will continue to provide us with high-level services and respond to the challenges we face in the coming years.”