Super Bowl 2014 by the numbers

Record-Setting Level of Paid Ad Time Super Bowl XLVIII featured a record-setting amount of network commercial time from paying advertisers. Between the opening kickoff and the final whistle, Fox aired exactly 41 minutes of paid messages, eclipsing the previous record of 39 minutes in the 2012 game. 

When promotional spots from Fox and the NFL are included in the tally, the total volume of ad time swells to 49 minutes, 10 seconds making it the second most cluttered Super Bowl in history, as measured by total ad time.

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