Whiskey Gets Lucky For St. Patrick’s Day

St. Patrick’s Day began back in the 17th century as a celebration of Saint Patrick and the arrival of Christianity in Ireland. Today, it has evolved into an international excuse for an Irish-themed party, with an emphasis on green, good cheer and the euphoric effects of alcohol—as can clearly be seen in ads with St. Patrick’s day themes. Spending on these ads reached $1.7 million in 2013, with alcohol and restaurants outspending all other categories.

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