Our Data

Our data is key to identifying, understanding, reaching, refining and measuring audiences as well as understanding context and trends across media. 

Our datasets include:

  • audience profiles for targeting
  • stated purchase data
  • inventory availabilities & rates
  • paid search keywords
  • paid search spend
  • paid ad occurrences
  • paid ad spend
  • earned media occurrences
  • brand/issue sentiment scoring
  • estimated media value (EMV)
  • audience & media ratings

All of our data uses currency grade methodology and crosses on and offline media to provide a more holistic view.  Through our core offer and partnerships, data is available at scale, globally.

Planning & Strategy

Our data helps clients more effectively plan by providing insight into the audiences they want to reach, through what media, and how best to shape the message.

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Targeting & Automated Trading

Our data helps identify, segment and reach target audiences online.

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Our data measures audiences, media and advertising to evaluate performance and competition.

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Use Cases

We have the expertise, methodology and intelligence to inform all phases of the buying process. Our data informs multiple touchpoints along the media trading process to allow smart decisions and a better understanding of impact and ROI.

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We partner with leading data and technology companies to provide clients with best-in-class data solutions to power informed decisions.

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