Engaging TV audiences with synchronised content technology

Powering companion screen apps

Our synchronised content technology enabled Channel 4, a commercial TV network in the UK, to deliver additional information and statistics to companion screens, fully synchronised with the live broadcast of the Grand National, the famous horse race held annually in England.

Challenge

With typically around 40 horses in the Grand National it can be too easy for viewers to lose track of the horses they are following. Channel 4 wanted to use live sports data in conjunction with companion screens to demystify racing for the mainstream viewer, allowing them to track their horses in perfect sync with the live race being broadcast, despite slight and varying broadcast times across households due to distribution delays or time-shifting features.

What we did

Monterosa help broadcasters, marketers and sports rights-holders connect traditional media with mobile. They delivered fans a clear, real-time and personalised view of the Grand National action broadcast by Channel 4 with Horse Tracker. The app gives racing fans access to a range of live data on any of the runners, including position, speed and acceleration, distance left to run, distance to the leader and fences left to jump. Our audio watermarking technology embedded into the broadcast enabled the app, powered by SyncNow, to deliver perfectly synced information to companion screens in time with the race appearing on the viewers TV set. 

The result

The TV synced experience drastically improved the engagement of TV Viewers watching the race in their living room by powering the synchronisation of a real-time tracking app. The app became the number one free app in the App Store with over 165,000 unique users playing during the race. 

www.channel4.com
www.monterosa.co.uk

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