Surfacing premium ad inventory to new channels
A publisher had tailored premium online display inventory around “Earth Day” activities.
They wanted to open up this time sensitive inventory to new demand channels beyond the reach of their direct sales team.
What we did
Kantar Media SRDS highlighted and promoted the inventory across its programmatic channels (email newsletter and srds.com).
The inventory was discovered by an agency team who was actively planning a Earth Day promotion.
Timely and relevant find by the agency became a campaign highlight and advertising revenue for the publisher came from a brand new account.