Readership measurement of the total reach of publisher brands
Changing readership habits and wider distribution of content around the world mean that readership measurement techniques are constantly challenged to keep up.
We are at the forefront of meeting that challenge and delivering a complete picture of what a population reads, and how content is accessed.
We have developed robust new methodologies for comprehensive and consistent measurement across platforms. We can assess the total audience, whether people are looking at traditional print, on the web, apps on smartphones or tablets or other digital devices.
For newspapers and magazines, we can break the data down to provide readership numbers for each section. For smaller regional titles and magazines we can augment research data with sophisticated modelling and data integration to assess their overall readership too. We can also enrich the data with tested engagement and path to purchase metrics.
We work with joint industry committees and publishers all over the world to measure print audiences and provide the common currency for media owners and agencies to understand their audiences. We are familiar with the challenges of tailoring our service to meet the specific characteristics of any given market, (including increased pressure on budgets) no matter what the challenges.