Renata Uhlarikova invited to speak at the ABC Media Measurement and Research Conference
International Business Development Director at Kantar Media Audiences, Renata Uhlarikova, was invited to speak at the ABC Media Measurement and Research Conference in Croatia on 10 November.
Over a hundred representatives from the Croatian media industry attended the event, and had the opportunity to view presentations covering all media types; including TV, radio, online, print and outdoor.
Renata delivered a presentation on changing viewing behaviour, the latest trends in audience measurement and how the proliferation of digital viewing, channel fragmentation and long tail are being addressed. She explained how the new rich data sets such as Return Path Data and Web Server Data can enhance the TV audience currency, and discussed hybrid measurement, illustrating it with examples from around the world.