Measuring audiences in an increasingly complex media environment

"Media is headed in a direction of greater complexity" - J Walker Smith, Executive Chairman, The Futures Company.

The media environment is changing at an increasing rate, giving the consumer greater control to view what they want, when they want and on an abundance of different devices.

In this video you can listen to industry leaders discuss this issue, and where audience measurement is heading in order to address complexity.

VimeoId-93415440




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