New research reinforces the role of companion screens in the TV viewing experience
The companion screen is playing an increasingly important role in the TV viewing experience. New research from Accenture and Deloitte shows that 87% of consumers in the US now use a companion screen while watching TV[i] and 96% of people aged 26-31 are regularly multitasking while watching TV[ii]. This multitasking can include interacting on social media, online shopping, or searching for information on the web.
With SyncNow, our automatic content recognition technology, broadcasters and advertisers can embrace this change in consumer behaviour and connect the gap between TV and the companion screen. SyncNow enables complimentary content to be pushed to the companion screen in real time via apps to bring the attention back to the TV set, while also collecting valuable audience metrics for improved targeting.
We will be demonstrating our SyncNow technology at NAB Show from April 16-21 in Las Vegas .Our Sales Director, Mike Sun, will be presenting at the Connected Media | IP Seminar Theatre at the Show on Tuesday 19 April at 5 pm. Come along to hear Mike explain how to leverage the companion screen to unlock immersive TV synchronised experiences, with real examples of how our clients are using the technology. Mike will also be participating in a panel debate on Wednesday 20 April at 11:30am to discuss how to monetise the connected subscriber with methods such as subscriber management, ad-insertion and ad-tech.
Register to attend NAB Show with our free guest pass code LV5794 and book a time to stop by our stand to find out more about SyncNow.
Not attending NAB Show? Click here to find out more about how SyncNow works or book a meeting to see the technology in action.
[i] Accenture US Report, 2015
[ii] Deloitte, US Digital Democracy Survey, 2015