Who's tweeting about TV in Spain?
In just two and a half months, 1.3 million Twitter users have Tweeted at least once about TV in Spain. Of these, almost 58% were from men, with theremaining 42% being from women.
According to the Kantar Twitter TV Ratings data from 1st December 2014 to 15th February 2015, more than 15.5 million Tweets talking about TV programmes in Spain were sent.
So what kind of programmes are people Tweeting about? You can see from the infographic below, that entertainment programmes including reality shows or competitions receive the most activity (48%) . Current affairs programmes such as policy debates or reports come in second with 15.9%, and Sport broadcasts and matches third with 13.5%. In both current affairs and sports broadcasts, the majority of the Tweeters by far are men at 74% and 84.8% respectively .
With a total of 16,500 topics discussed during this period, the three programmes with the highest ratings in terms of Total Unique Audience were the FIFA Ballon d'Or Awards (1.4 million), FIFA's awards for the top football players and coaches of the year, the Goya Awards (1.2 million), Spain's main national annual film awards, and the penultimate episode of the Spanish Big Brother delivered on December 17th (961k).
However, as you can see from the infographic, this ranking is reversed when it comes tothe number of Tweets sent. In this case, Big Brother leads the standings with more than 600,000 Tweets, followed by the Goya Awards (571,000 Tweets) and the FIFA Ballon d'Or Awards (451,000 Tweets). The highest peak minute of all of these shows was in the FIFABallon d'Or Awards, with 17,000 Tweets in one minute being sent about the show.
If you have any questions about the Kantar Twitter TV Ratings, don’t hesitate to get in touch with the team. You can also learn more about our Social TV offer, here. To learn who's Tweeting about TV in the UK, click here.