Our data is used as a currency between media planners, buyers and sellers. 

It helps clients understand who they are reaching, how effectively and against what competition through trusted, industry-recognised metrics.

We measure TV and video consumption through our proprietary experience and expertise including our PeopleMeter  and return path data technology.

Data for measurement include:  

  • Provision of TV ratings currencies
  • Subscriber viewing data for TV operators
  • Social TV data
  • Ad occurrences, placements & spend
  • Earned media value (EMV) and sentiment
  • Consumer brand affinities and media consumption / TGI

Latest thinking from Kantar Media

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The Programmatic Revolution
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