Measure your PR success
Reporting can be one of the most challenging parts of a PR professional’s job, but it’s also one of the most critical. What do you need to measure? Understanding what you want to achieve is key. Don’t hesitate to invest time up front with your evaluation provider, your client, or your agency to agree on the ultimate “outcome” instead of focusing on generating “outputs”. Then, you need to know what value you are getting from your media monitoring and social intelligence platforms: a simple Excel spreadsheet can do the job. If you are unfamiliar with reporting on PR results or just wish to save your time, get started with our free PR success template!