The Media Halo: A Brand New Model for Integrated Media Strategies

Media Halo

Kantar Media’s white paper, “Introducing the Media Halo – a New Model for Paid, Owned, Earned and Social Media” provides a brand new framework for creating truly integrated media strategies. Its innovative approach focuses on the Brand Experience, and the potential of social media to carry it far beyond the boundaries of mainstream advertising, marketing and PR channels.

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