News & Views
May 11th 2015

TNS and Kantar Media announce strategic mobile research partnership with GeoPoll

TNS and Kantar Media announce strategic mobile research partnership with GeoPoll

Global research consultancy TNS has today announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world’s largest mobile survey platform.
Under the multi-year agreement, TNS and sister company, Kantar Media, will join forces with GeoPoll to deploy a new range of research products and services intended to deepen and improve market research in Africa.

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April 30th 2015

Kantar Media launches new app-based insight solution for media owners

Kantar Media launches new app-based insight solution for media owners

Kantar Media has today launched a new solution for media owners, empowering their commercial and sales teams for the first time to directly source and showcase key sales arguments to advertisers, wherever they are.
The TGI Audience Snapshot app facilitates more effective promotion of media inventory through the dynamic use of a pre-defined set of insights from TGI’s in-depth consumer study.

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April 28th 2015

Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. (NASDAQ : SCOR) and Kantar Media today announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this year to provide world class cross-media audience and campaign measurement capabilities to markets around the world.

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