News & Views
January 21st 2015

Kantar Media to continue providing Romania TV ratings currency until 2019

Kantar Media to continue providing Romania TV ratings currency until 2019

ARMA, Romania's television joint industry committee, has announced that Kantar Media has been awarded the next contract for the provision of Television Audience Measurement. This four year service, extending Kantar’s television measurement provision in the market until the end of 2019, was awarded following a competitive tender process.  Kantar Media has been delivering the current television ratings service since January 2012.

read more

January 20th 2015

Kantar Media names Margo Swadley Managing Director for UK TV & Video Measurement

Kantar Media names Margo Swadley Managing Director for UK TV & Video Measurement

Kantar Media, a world leader in audience research, today announced the appointment of Margo Swadley as Managing Director, UK TV & Video Measurement. Margo joins Kantar Media from the BBC, having held roles including Director, Marketing & Audiences, BBC Charter and Acting Director of Audiences, BBC.  She served as a BARB Board member for three years. Prior to the BBC, Margo held senior client-facing roles at Added Value and Research International. Margo was awarded the accolade of best paper at the 2013 asi International TV Symposium. 

read more

January 14th 2015

Kantar media reports the super bowl scores with $2.19 billion of ad spend during a decade of growing revenues

Kantar media reports the super bowl scores with $2.19 billion of ad spend during a decade of growing revenues

Among sports fans, the escalating interest around Super Bowl XLIX is focused on which team will earn the championship trophy for its on-field performance. Among marketing and advertising professionals, the chatter is centered on the TV commercials that will air during the game and the integrated multimillion-dollar marketing campaigns from these sponsors. Who will score or fumble on advertising’s biggest day of the year?

read more