News & Views
September 10th 2014

BARB panel to capture viewing on tablets

BARB panel to capture viewing on tablets

Reflecting the rise of new ways for watching television, BARB is today announcing the deployment of a new measurement technique that captures panellists' viewing on iPad and Android tablets. The measurement solution has been developed by Kantar Media in consultation with BARB and is the first industry solution for the electronic monitoring of people's behaviour as they consume media on their tablet devices.

See more