News & Views
March 25th 2015

Research by Kantar Media finds number of digitally distributed coupon events on key websites increased by 17.7%

Research by Kantar Media finds number of digitally distributed coupon events on key websites increased by 17.7%

The number of digital coupons distributed on key websites monitored by Kantar Media’s Marx grew at a rate of 17.7 percent in 2014, according to data released today.

Analysis of the websites, which included Load to Card and Print at Home coupon types, also found that the Share of Activity in Food Areas for digitally distributed coupons over-indexed when compared to Print FSI Food Area Share of Activity in 2014, meaning Food Areas are growing in digitally distributed coupon Events.

read more

March 12th 2015

Kantar Media reports double digit increases across retailer digital coupon And FSI coupon promotion tactics

Kantar Media reports double digit increases across retailer digital coupon And FSI coupon promotion tactics

Retailer participation in Free Standing Insert (FSI) coupon events and digital coupons distributed on retailer websites benefitted from double-digit increases in 2014 versus 2013, up 11.8 percent and 16.5 percent respectively. During this same period, retailer feature ad pages increased 4.2 percent while overall retailer advertising among Consumer Packaged Goods (CPG) retailers decreased 2.8 percent, according to data released today by Marx, a Kantar Media solution.

read more

March 09th 2015

March Madness generates $7.5 Billion in TV Advertising since 2005

March Madness generates $7.5 Billion in TV Advertising since 2005

When the 68-team field for the NCAA (National Collegiate Athletic Association) Division I Men’s Basketball Championship is announced on March 15th, it will mark the beginning of a highly anticipated three week event commonly referred to as “March Madness”. An analysis of trend data by Kantar Media shows how the tournament has evolved over the past decade to become one of the largest and most valuable properties in all of television sports.

read more