News & Views
February 20th 2015

Kantar Media wins at MediaTel Media Research Awards

Kantar Media wins at MediaTel Media Research Awards

On the 11 February 2015, Kantar Media was awarded a Mediatel award for best use of data sets for TGI Ad-Vantage, our solution for better programmatic targeting online, amidst stiff competition from  Channel 4, The Guardian and the RAB. The award was dedicated to the best use of a combination of data sets to meet a business challenge. 

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February 16th 2015

The Academy Awards strike gold with continued revenue growth

The Academy Awards strike gold with continued revenue growth

Higher rates and more ads contribute to revenue gains for Hollywood’s biggest night; new advertisers join long-time participants like Samsung and JC Penney on the red carpet.
With both the Super Bowl and the Grammy Awards in the history books, the stage is set for the next high-profile TV advertising event: the 87th Academy Awards on February 22nd.

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February 12th 2015

comScore and Kantar Announce Strategic Global Partnership to Accelerate Cross-Media Audience and Campaign Measurement

comScore and Kantar Announce Strategic Global Partnership  to Accelerate Cross-Media Audience and Campaign Measurement

comScore (NASDAQ: SCOR) today announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance, which covers territories outside the U.S., establishes a framework for the parties to bring the best of breed together from the two companies – their products, technology, data assets, research panels and relationships – to provide world class cross-media audience and campaign measurement capabilities.

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