News & Views
June 10th 2015

KANTAR MEDIA ANNOUNCES MANAGING DIRECTOR FOR KANTAR SPORT DIVISION

KANTAR MEDIA ANNOUNCES MANAGING DIRECTOR FOR KANTAR SPORT DIVISION

Kantar Media is delighted to announce the appointment of Nathalie Zimmerman-Nénon to the new role of Managing Director of its global Sport business.
An established research partner to blue chip brand owners, rights owners and agencies, Kantar Media’s Sport division is a global leader in understanding fan behaviour by measuring the value of sports properties and the marketing effectiveness of sports sponsorship.

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June 09th 2015

VINEX & SKO APPOINT KANTAR MEDIA TO DELIVER A COMPLETE PICTURE OF ONLINE AUDIENCES IN THE NETHERLANDS

VINEX & SKO APPOINT KANTAR MEDIA TO DELIVER A COMPLETE PICTURE OF ONLINE AUDIENCES IN THE NETHERLANDS

VINEX, the industry group of Netherlands online publishers and Stichting KijkOnderzoek, (SKO) the industry body responsible for the reporting and monitoring of viewing behaviour has expanded their contract with Kantar Media/ to measure all online viewing behaviour in the Netherlands, delivering a complete picture of the online consumer.
The announcement follows an alliance between SKO and VINEX and builds on Kantar Media’s hybrid measurement solution for SKO. The service will replace the internet measurement contract that has been operated by GfK.

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June 02nd 2015

Kantar Media launches TGI Digital Planner to enable enhanced programmatic branding campaigns

Kantar Media launches TGI Digital Planner to enable enhanced programmatic branding campaigns

Kantar Media has today launched an innovative new solution for advertising trading desks and ad networks that enables them to better meet the branding campaign requirements of advertisers.
Called TGI Digital Planner, the solution facilitates the identification of the most appropriate target for an advertiser, using Kantar Media’s TGI insights into consumer online and offline behaviour and consumption. TGI Digital Planner also permits the evaluation of the most effective campaign placement, finding an optimal balance of reach and efficiency.

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June 01st 2015

Precise, a Kantar Media company, appointed to new Government roster for media monitoring, evaluation and social media

Precise, a Kantar Media company, appointed to new Government roster for media monitoring, evaluation and social media

Precise, a Kantar Media company, has been appointed to the new Crown Commercial Service roster agreement (framework) to provide media monitoring, evaluation and social media services to the UK Government and public sector bodies.
This new agreement offers a wider scope of services in order to meet a number of key communications needs not covered by the previous Press Cuttings agreement.

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