Kantar Media, a global leader in media intelligence and TechEdge, a leading software supplier for audience analytics today announced the creation of a dedicated audience analytics software unit. The team will enhance Kantar Media’s software portfolio and cements the organisation’s audience software analytics offering bringing new innovations to market.
Earlier this month, Kantar IBOPE Media launched Kantar Social TV Ratings - a measurement tool that provides access to Social TV metrics on programs, broadcasts and channels, in Peru.
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