Leverage accurate descriptions of the key characteristics of target consumer segments.
Identify new strategies to reach specific target audiences.
Insightful information on opportunities for existing and new brands.
Helps you build more effective marketing strategies and advertising campaigns.
TGI (Target Group Index) is the world’s leading provider of single-source marketing and media surveys.
Our main adult TGI Surveys in the UK dates back to 1969. Today, it provides rich and reliable long-term and in-depth data for over 60 markets worldwide.
You can also benefit from a number of major niche TGI surveys of youth, upmarket, small business, mobile and the internet (in the UK). And don’t miss our harmonized western European study covering a number of countries.
TGI Europa, 2012