MRS - The Luxury Research Conference 2016
Using Research Insight To Increase Marketing Impact
Join us on 22nd September at The Luxury Research Conference: Using Research Insight To Increase Marketing Impact, where we’ll be exploring how the development of modern luxury propositions can attract new audiences, for example millennials.
Anne Benoist, UK Director of Kantar Media’s Insight Solutions, will use a case study on Dior/Chanel perfumes to uncover the latent forces behind luxury brand preferences, highlighting how specific strategies can be subsequently shaped to appeal to different target audiences.
Book your spot at the London-based conference via the Market Research Society (MRS) website.