Kantar Media enhances Social TV Ratings tool with the addition of Facebook

The capabilities of Kantar Twitter TV Ratings are now enhanced with the integration of Facebook data to deliver a more comprehensive picture of social TV engagement. Kantar Media’s collaboration with Facebook now enables Kantar Media clients to see counts of posts, likes, comments and shares across the Facebook platform as it pertains to TV programmes.

Director of Social TV at Kantar Media, Carlos Sanchez, commented on the development stating: “Working with Facebook to incorporate this data strengthens our service and provides clients with a more complete view of TV’s impact in social media channels.”

The enhancement to this tool also enables clients to access the highest engagement on programmes, the most shared links and example posts published by public users relating to specific TV programmes. Similar to the Twitter reporting, clients are able to drill down at a granular level to view by demographics such as age and gender.

“Facebook data is a very exciting addition to the BBC's social listening. For many areas of the business, Facebook is our most popular channel but the majority of our insight around audience chatter is coming from Twitter alone. Facebook data will allow us to gain a more complete view of social TV,” said Jenny Woods, Social Media Research Lead, BBC.

The original Kantar Twitter TV Ratings (KTTR) was launched in 2014, amplifying the power of television by tracking social conversations and emotional sentiment around TV programmes on Twitter. KTTR became the official industry metric in the UK and has since gone live in Spain, the Philippines, Brazil, Argentina, Colombia and Turkey.

Kantar Media has upgraded the current KTTR services to include Facebook data as well as Twitter across all markets to enable broadcasters, media agencies and advertisers to have the ability to measure and optimise audience engagement and make better planning and buying decisions for cross media campaigns.

The future road-map for Kantar Media’s Social TV Ratings tool includes integrating Instagram data and other key social media platforms in due course, as the service evolves to provide clients with the most complete view of social TV engagement.